I was the salesman for Allen's Air Conditioning, Inc. for many years. I attended several classes and seminars on "Sales". I read several books about "Selling". I talked to many successful salespeople. Everyone seemed to be looking for the most effective "Tricks" to sell people their stuff. One book told me that if I would talk to my prospect as if I already had the job, they would "mentally" accept that I already had the job and would simply sign up! I applied this "Trick" to my next sales call. They didn't trade. I found out later that it was because I talked to them as if I already had the job! The very "Trick" that was supposed to get me the job, LOST me the job!
I know there are tried and true sales METHODS; (ie., Advertisements, Presentations, Market Presence, etc.). These methods can and should be used to promote a product. I also know that many people can be "tricked" into signing up for a product or service through scams and schemes. These people often regret their decisions and do not become long term customers. The REAL "Trick" is not when you SELL, ... it's when the prospect BUYS! If you have presented your product or service using the best methods available, and you have educated the prospect as to how you and your product can serve, then they will either BUY or not BUY! If they BUY, then you will generally have a long term customer!
Jesus asks us to "sell" the Gospel to folks. Many people in their zeal to gain converts have tried all kinds of "Tricks" to get people to "buy into" Jesus. They have added "bells & whistles" to the Gospel, they have made false promises, they have used "high pressure" tactics, ... if you can think of a "sales trick", they have tried it. Here is the "Trick" Jesus gave us in Mark 16:15 "... Go into all the world, and PREACH the gospel ..." No "tricks", just preach ... tell them what Jesus has done and can do for them! They will either "Buy" or not! If they "buy" ... they will be very happy they did! After all, you are making them the best offer in the history of the world!
I know there are tried and true sales METHODS; (ie., Advertisements, Presentations, Market Presence, etc.). These methods can and should be used to promote a product. I also know that many people can be "tricked" into signing up for a product or service through scams and schemes. These people often regret their decisions and do not become long term customers. The REAL "Trick" is not when you SELL, ... it's when the prospect BUYS! If you have presented your product or service using the best methods available, and you have educated the prospect as to how you and your product can serve, then they will either BUY or not BUY! If they BUY, then you will generally have a long term customer!
Jesus asks us to "sell" the Gospel to folks. Many people in their zeal to gain converts have tried all kinds of "Tricks" to get people to "buy into" Jesus. They have added "bells & whistles" to the Gospel, they have made false promises, they have used "high pressure" tactics, ... if you can think of a "sales trick", they have tried it. Here is the "Trick" Jesus gave us in Mark 16:15 "... Go into all the world, and PREACH the gospel ..." No "tricks", just preach ... tell them what Jesus has done and can do for them! They will either "Buy" or not! If they "buy" ... they will be very happy they did! After all, you are making them the best offer in the history of the world!